meet virginia

Marketing Strategist.
Collaborator.
Trusted Advisor.

Helping you translate big ideas into impact and sales.

Get to Know Me

I love translating ideas into reality and providing structure and support for the next phase of a client’s business evolution.

The truth is I’ve always been an upstream thinker, communicator and translator. My dad was an Italian immigrant and my mom a native English speaker, so I developed a talent early on for quickly adjusting my communication style to convey ideas to diverse audiences.

Learning how to harness the nuances of expression planted the seeds for my career as a marketer.

Taking an upstream path opened up a whole new world to me, inspiring me to earn my MBA in Marketing and Management from NYU’s Stern School of Business and attend Harvard Business School’s Executive Management Program.

I’ve had a 20-year, award-winning career in strategic marketing and digital product development orchestrating complex marketing plans and partnerships using cutting edge technologies.

I started at Wine Spectator and Cigar Aficionado magazines where I led digital business initiatives (and honed my wine palate!). I worked at Showtime Networks for a decade, and spearheaded the go-to-market strategy and launch of its streaming services.

I accurately predicted the “streaming tsunami” that would ultimately flatten the TV industry, and left to launch a startup called CobbleCord, helping people “cobble together” personalized streaming bundles using a patented process. I currently hold multiple patents that can be utilized across a range of industries.

I also realized that what REALLY lights me up is lending my marketing and trendspotting chops to other companies and business owners—helping them get in front of the unrelenting torrent of disruptive forces coming at them. And more importantly, transforming those forces into new opportunities that will benefit the bottom line.

Contact me

Curious about my process and how I help businesses like yours thrive? LET’S TALK! Book your complimentary call with me today to embark on a new strategic journey—together!

bridging
the gaps

Positioning your business for the next level can be tough, exhausting work. There’s never enough time or resources. But it’s absolutely vital for growth and success.

Often you need a fresh perspective to help you see what’s ahead and how to get there.

That’s where I come in.

Whether you need to move the needle on sales, expand into new markets, quantify your TAM (Total Addressable Market), launch a new product or service, develop creative content, establish verbal identity (including naming, taglines, messaging, etc.), even undertake a substantial pivot, I can bridge the strategic marketing gaps in your organization and help you find your way through uncharted territory.

explore our services

Create a Pool of Possibility

More than once, I’ve had to step into the role of trailblazer – whether building out a new department within an organization, rolling out a new technology or trying to incite a new way of doing or thinking about things. My marketing and strategy expertise spans B2B, B2C and B2B2C (yes, that’s a real thing).

Let me help you and your company find your next-level bearings. Just imagine…

Running your business with renewed enthusiasm and relief.
Operating at a higher level and staying ahead of the current.
Leading with confidence and developing a healthy business culture enriched by staff and client buy-in.
Steadily growing sales and revenue, and more prepared for the future than ever.