upstream ignition (consult level 2)

May include

Marketing & Business Development

  • Brand audits

  • Business model expansion or transition

  • Define target markets

  • Evaluate marketing results

  • Expand into new markets

  • Launch new products

  • Map/remap client journeys

  • Marketing plans & media strategy

  • Ongoing progress check-ins (weekly, monthly, quarterly etc.)

  • Produce effective sales materials

  • Quantify TAM (Total Addressable Market)

  • Research market impact of emerging technologies

  • Rethink UX (User Experience)

  • Reevaluate strategic priorities

  • Craft B2B/partnership proposals that maximize mutual business goals

  • Supercharge sales & revenue

Organizational Support

  • Activate current team members 

  • Build out high performance teams 

  • Detail  requirements for best-in-class talent

  • Disseminate evolving business goals and practices 

  • Employee trainings

  • Guidance on vendor RFPs (Requests for Proposal) 

  • Scope/rescope departmental/organizational structure and roles

  • Technology stack advising & integration

  • Translate across business unit or departmental silos

Content Development

  • Copywriting and editing

  • Craft and position content (manuscripts, scripts, rough cuts, etc.) for maximum marketing/revenue impact

  • Create branded/sponsored content for partner collaborations

  • Developmental editing (for books, screenplays, etc.)

  • Establish verbal identity (including naming, taglines, messaging, etc.)

  • Social media content strategy

  • Subscription/membership level scoping and guidance

    Timeframe: 6-12 months

    The elements of this phase build upon the core  work done in  UPSTREAM ACTION PLAN (Consult Level 1)

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